CAPABILITY // SRV-03

Premium Web Development

Your web product should be fast enough that it never costs you a conversion, solid enough that it never wakes you up at 3am, and clean enough that it never holds your roadmap hostage.

We build web applications that are engineered for growth — not just launched and left. Every codebase we deliver is structured to support a team, documented for handoff, and architected so that adding the next feature takes days rather than months. Whether you need a marketing site that ranks, a SaaS dashboard that scales, or an internal tool that saves your team hours every week, we design and build it to a production standard that most agencies reserve for their biggest clients.

100/100 Lighthouse speed · 99.9% system uptime
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WHAT'S INCLUDED
✓Next.js 15 App Router with React Server Components and streaming
✓FastAPI, Express, or Node.js backends with OpenAPI documentation
✓PostgreSQL, Supabase, or PlanetScale databases with type-safe ORM layers
✓JWT and OAuth2 authentication, role-based access control, and session management
✓Stripe payments, subscription billing, and webhook handling
✓CMS integrations — Sanity, Contentful, Payload — for content-managed sections
✓Full SEO architecture: metadata, sitemaps, structured data, and Core Web Vitals
✓Responsive design system built from scratch or pixel-perfect from Figma
WHO THIS IS FOR

Built for teams that need results, not experiments.

Startups & Founders
Needing an MVP built properly the first time — with auth, billing, a dashboard, and an architecture that doesn't require a rewrite at Series A.
Established Businesses
With an ageing or slow website that is costing them conversions and rankings, and needing a modern rebuild that the marketing team can actually manage.
Product Teams
That have a backlog of web features but no frontend bandwidth — needing a reliable external team that writes code their developers can confidently take over.
Internal Tools
Companies needing admin panels, operations dashboards, or internal portals built to a proper standard rather than hacked together in a spreadsheet.
HOW IT WORKS

From first call to production in clear steps.

01
Discovery & Technical Scope
We audit your existing infrastructure (if any), understand your user flows and performance requirements, and produce a technical specification: stack decisions, component architecture, database schema, API surface, third-party integrations, and a realistic timeline. You review and approve before we write code.
02
Design & Prototype
We produce high-fidelity Figma designs for key screens, or translate your existing designs into a working prototype. We validate mobile responsiveness, accessibility, and loading performance at this stage — before CSS has been written for every screen.
03
Build in Vertical Slices
We build feature by feature, not layer by layer. You get working, testable functionality every one to two weeks rather than waiting eight weeks to see anything. This keeps the feedback loop tight and catches requirement misunderstandings early.
04
Performance & Security Review
Before launch, every project goes through a Lighthouse audit (targeting 90+ on all metrics), a security review covering the OWASP top 10, dependency vulnerability scanning, and load testing against expected traffic volumes. We fix what we find.
05
Launch & Post-Launch Support
We manage the production deployment, DNS migration, SSL configuration, and post-launch monitoring. We provide a 30-day stability warranty — if something breaks due to our code in the first 30 days, we fix it at no additional cost. After that, we offer flexible retainer or per-issue support.
IN DEPTH

The details that separate good from great.

Why Next.js App Router is the right default for most web projects in 2025

Next.js with the App Router gives you server-side rendering, static generation, incremental static regeneration, and client-side navigation in a single framework with a single deployment target. React Server Components dramatically reduce the JavaScript shipped to the client — a major factor in Core Web Vitals scores that directly affect Google rankings. For content-heavy pages, static generation means sub-50ms time-to-first-byte from a CDN edge. For authenticated dashboard pages, server rendering eliminates the loading-skeleton flash that makes SaaS products feel slow. We default to this stack because it solves the performance problems that most React SPAs accumulate over time.

Building for SEO from day one, not as an afterthought

SEO-friendly web development is not a checklist you apply at the end — it is a set of architectural decisions made at the start. Server-rendered HTML that search bots can read without executing JavaScript. A URL structure where every indexable page has a unique, descriptive path. Semantic HTML with correct heading hierarchies. Structured data (JSON-LD) for articles, products, services, and FAQs that earns rich results in Google. Image optimisation with correct alt text, WebP formats, and lazy loading. Canonical tags that prevent duplicate content penalties. We build all of this in from the beginning because retrofitting it is expensive and error-prone.

API design that doesn't become technical debt

A poorly designed API is the most common source of long-term maintenance pain in web projects. We design APIs with OpenAPI specifications before implementation — this forces clarity on resource models, authentication flows, error responses, and pagination before the first endpoint is written. We use Pydantic (FastAPI) or Zod (Node) for input validation at the boundary, so bad data never reaches business logic. We version APIs from day one so that breaking changes in the backend don't require simultaneous frontend releases. The result is an API surface that a new engineer can understand from the documentation alone.

FAQ

Questions we get asked before every project.

How long does a web development project take?
A focused marketing site with a CMS and contact forms typically takes 3 to 5 weeks. A SaaS MVP with authentication, a user dashboard, a billing system, and a basic admin panel typically takes 8 to 14 weeks. A full product rebuild with complex data models, custom integrations, and a large component library can take 16 to 24 weeks. We scope every project in a discovery session and give you a fixed timeline and fixed price before work begins. We do not start the clock until both parties have agreed on scope in writing.
Do you handle design, or do we need to provide Figma files?
Both options work. We can take your existing Figma designs and build pixel-perfect to spec. We can also handle design ourselves — our default approach is clean, conversion-focused UI that follows current web design patterns. If you want a highly custom or brand-specific visual direction, we recommend a dedicated design phase before development. If you have brand guidelines and a rough idea of what you want, we can usually move faster by designing in the browser with a tight feedback loop.
Who owns the code and can our team take it over?
You own 100% of the code. We have never used proprietary frameworks or unusual tooling that creates lock-in. Every project is delivered with a documented codebase, a local development setup guide, and a walkthrough session where we walk your developers through the architecture. Most engineering teams with Next.js experience can confidently take over and extend our codebases after a single two-hour handoff session.
Can you integrate with our existing backend or CMS?
Yes. We frequently build Next.js frontends that connect to existing backends — legacy REST APIs, GraphQL APIs, headless CMS platforms, or internal microservices. We are also comfortable working with existing databases, authentication systems, and third-party services rather than replacing them.
Do you do ongoing maintenance after launch?
We offer three post-launch options: a monthly retainer for ongoing development, maintenance, and updates; ad-hoc issue support billed hourly; or a clean handoff to your internal team. For clients on a retainer, we handle dependency upgrades, security patches, performance improvements, and feature additions. We are transparent about retainer scope and pricing before you commit.
What performance benchmarks do your web apps typically achieve?
On Lighthouse, our targets are 90+ on Performance, 100 on Accessibility, 100 on Best Practices, and 90+ on SEO for all pages. On Core Web Vitals, we target sub-2.5s Largest Contentful Paint, under 100ms Interaction to Next Paint, and zero Cumulative Layout Shift. These are not aspirational targets — they are exit criteria. We do not consider a build complete until all pages meet these benchmarks in production.
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